The Manager of Recruitment and Outreach is responsible for leading student recruitment strategies and outreach initiatives to attract, engage, and enrol students at the Birkbeck Bengaluru Campus. The role drives market development, builds institutional partnerships, and ensures the effective execution of recruitment campaigns aligned with enrolment targets. It plays a critical role in shaping the prospective student pipeline and positioning Birkbeck in the local and regional education market.
The role ensures alignment with enrolment targets and supports campus growth objectives.
MAIN DUTIES
Recruitment Strategy, Market Development and Partnerships
• Develop and implement recruitment strategy aligned to enrolment targets
• Identify priority markets, segments, and recruitment channels
• Build partnerships with schools, colleges, and agents
• Develop pathways and feeder relationships to enhance student conversion
• Engage with academic teams to align recruitment messaging with programme offerings
• Lead employer / institutional relationship development across key markets
• Apply market research, CRM insights, and competitive intelligence to refine strategy
• Demonstrate strong public presentation and stakeholder engagement capability
• Identify opportunities for market expansion and new recruitment channels
• Maintain strong, collaborative relationships with external stakeholders (schools, agents, partners)
Recruitment Operations, Conversion & Performance Management
• Manage prospective student pipeline and conversion from enquiry to enrolment
• Ensure timely and high-quality communication with applicants and agents
• Track and improve conversion rates across the recruitment funnel
• Oversee campaign delivery and recruitment communications
• Track recruitment performance metrics and pipeline data
• Analyse trends, identify bottlenecks, and optimise strategies to improve outcomes
• Provide regular reporting and insights to the Head – Student Recruitment
• Oversee delivery of outreach activities including school visits, fairs, open days, and events
• Manage agent performance and recruitment channel effectiveness
• Coordinate with Student Services and Admissions to ensure seamless onboarding
• Maintain SOPs, process documentation, and compliance standards
• Manage competing priorities including campaigns, events, and recruitment cycles
• Ensure delivery against enrolment targets and institutional growth objectives
Leadership, Team Management and Continuous Improvement
• Lead and manage recruitment and outreach staff (where applicable)
• Set targets, monitor performance, and support team development
• Foster a performance-driven, student-focused team culture
• Drive accountability and high performance aligned with enrolment goals
• Introduce innovative approaches to student engagement and market penetration
• Identify opportunities to improve recruitment processes and outreach models
• Demonstrate strong organisational capability to manage budgets, campaigns, and logistics
• Build a resilient, commercially focused, and results-driven team environment
• Support continuous professional development and capability uplift within the team
• Uphold institutional policies including Equal Opportunities, OSH Code, and DPDPA compliance
PERSON SPECIFICATION: GENERAL REQUIREMENTS
Please note: the requirements below apply to the Manager Recruitment & Outreach role.
ECA Ventures, Global Campus Partnerships
Bengaluru
Full-time
Head of StudentRecruitment (Birkbeck, University of London’s Bengaluru Campus)
careers@bengaluru.bbk.ac.uk
Manager of Recruitment and Outreach
Be part of a founding team building something exceptional from the ground up.
Help build a new international university campus from the ground up.
Join Birkbeck, University of London, a globally recognised institution.
Contribute directly to student success and academic excellence.
Develop your career within an ambitious and collaborative environment.
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If you would like further information about this position before applying, please contact our HR team.
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